Apple wants to make more than 160 million iTunes users in the greater musical community, and this has created Ping a hover functionality in iTunes 10 which introduces the factor 'social' and go to compete with such popular sites as Facebook, Twitter ... and especially MySpace.
What is Ping? Steve Jobs has described it as "a new social network focused on music, to discover" new artists and follow them, new songs, and buy-and know what music they listen, download or exchange friends.
has multiple functions, such as creating lists of favorite subjects, friends, groups, and even concerts. Can be used to see what they're listening to friends and access to proprietary information of albums, songs and concerts by artists who can follow, as well as lists 'Top 10' songs and albums for your friends. Jobs
impacted during the presentation in which each user will have control over their privacy in the profiles, perhaps to avoid being stuck in the same problems as Facebook. In this way, everything is configurable: you can choose who can see things as they own profile. Ping
is totally linked to iTunes 10 and may also be used through the iTunes Applications on iPod, iPhone and iPod Touch.
This opens a new possibility to achieve increased sales of digital music, direct recommendation of friends. Both this
new "socialization" of iTunes with Ping as the renewal of the iPod is good news for the music industry. The truth is that the main driver of digital music sales in general has been precisely iTunes.
model digital music business has been overwhelmed in a few years the Internet and virtually monopolized for a while just for iTunes, which has come to grab up to 70% of the market for music on demand 'online' with his famous '99 mantra cents per song. "
Now, Apple has other products that are even more profitable. Applications (and has a range of over 250,000) and electronic books (about 43,000 titles) now account for 30% of company revenues, a percentage similar to the music, although it grows and to a much lower rate.
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